Well, we all knew it that MTV has everything on air but music. And now this rebranding campaign appeared out of the blue and I have to admit that it is great. The only problem I have: MTV stopped playing music videos – a while ago – years actually. My favourite channel from the 80′s to the late 90′s has just become a dating, voting, eliminating, ring tone selling monster. Just the marketing team seems to be doing well. I love the campaign and the cheeky undertone. Well done, but give us the music videos back or change your name to ETV – Entertainment Television!

I found this print ad in Hammersmith right next to my employer’s office close to Lyric Square. I also tried to find the on air spot of the campaign, but wasn’t successful. If anyone has a link to the spot please let me know and I’ll post it here.